Clarify the purpose of the visual
What should be clear at once in which placement?
We develop visuals for your website, campaigns and social media based on documented image rules.
In short: Lighting, material, perspective and tone are set out in documented image rules. From these, we create variants for the agreed placements. Approved prompts and reference images form the basis. Only approved files go into the library.
What should be clear at once in which placement?
Set image rules for style, perspective and space for text.
Checked prompts create variants without breaks in style.
Only approved WebP assets go into the library.
Examples from the workflow – no percentages, as only a measurement in your business can provide those.
| Situation | Today | With the solution |
|---|---|---|
| Imagery | Stock and one-off visuals | Your own visual language based on documented image rules |
| Formats | Cropped after the fact | Variants with space for text planned in |
| New visuals | Out of the blue | From checked prompts and references |
| Consistency | Unrecognisable after a few months | Anything that doesn’t match the board isn’t approved |
Lighting, material, perspective and tone follow documented image rules.
One visual is adapted into variants for the agreed placements.
Approved prompts and references make it easier to plan new visuals.
Image, headline and CTA are designed as one format.
Sample images from our visual library – the interfaces shown are illustrations, not client data.



Your team defines the image rules and the approvals. Visuals outside these rules are reworked or not approved.
The solution prepares, sorts and hands over – your staff make decisions and grant approvals, following rules you set.
For example – what exactly gets connected depends on interfaces and permissions and is checked in the AI potential assessment.
Solution building blocks are the technical components of the Swiss AI Platform, combined by process.
Image generation based on documented image rules and checked prompts.
View building blockDepending on the product and interfaces, we run the solution on your premises, in a Swiss cloud or as a combination. Before the pilot, we clarify data flows, access rights and compliance requirements. Background: Private AI and On-premise & hybrid (running on your own servers or a mix of both).
| Topic | Implementation |
|---|---|
| Data | Your brand, existing images and references; documented image rules, reference images and checked prompts form the basis. |
| Approvals | Only approved visuals go into the library. |
| Roles & permissions | Who orders visuals, who approves, who uses them – according to your roles. |
| Logging | Board, prompts, variants and final assets are versioned. |
| Operating model | Production by Swiss AI; web-ready assets (WebP) are handed over to your library. |
The pilot does not cover the whole process straight away. We pick a clearly defined part, set approvals and success criteria and test it with real data and the people who work with it. This approach is the same for every use case.
They set out lighting, material, perspective, colours and space for text. New visuals are checked against them.
The agreed variants can include, for example, a website image, an ad or a social media format.
With a conversation about your brand, channels and existing images. We then suggest an imagery approach and document the image rules together with you.
Companies whose website, campaigns and social media need their own recognisable imagery – instead of stock images.
Describe your current workflow in two sentences. We check the benefit, data situation, integration effort and risks and show whether a product, a solution building block or a custom solution makes sense.