Focus on topics
We select topics that genuinely connect your customers and your brand.
Social Content Studio: Content that fits your brand and keeps working day to day.
We develop clear content series for social media: easy to understand, recognisable and prepared for your channels.
In short: Individual posts take time, and every post starts from scratch. Recurring topic series, formats and brand rules give your planning structure. Suitable variants are prepared for social media, LinkedIn or WhatsApp. Topics, tone and approval stay with you.
Starting point
Where time is lost today.
- Every post starts from scratchWithout a system, every post needs its own idea, draft and sign-off.
- Channels need variantsFeed, story, LinkedIn and WhatsApp need the same topic in different versions.
- The brand identity becomes dilutedTone, imagery and CTA change from post to post.
How it works
What the solution does, step by step.
Define formats
Posts, stories and short videos each get a clear role.
Design the series
Imagery, copy and call to action follow documented brand rules.
Approve and publish
Final files for the agreed channels are stored in your library.
Before – after
What changes in day-to-day work.
Examples from the workflow – no percentages, as only a measurement in your business can provide those.
| Situation | Today | With the solution |
|---|---|---|
| Planning | Post by post, when there is time | Topic series and formats structure the month |
| Production | Every post from scratch | New posts follow the series |
| Channels | One visual for every placement | The right variant for each channel |
| Recognition | Sender unclear | Tone, imagery and CTA work together |
Benefit
What this use case improves.
Predictable production
Topic series and formats give the month a clear structure.
Made for the channel
Feed, story, LinkedIn or WhatsApp each get the right variant.
Your brand stays recognisable
Tone, imagery and CTA work together across several posts.
Activation
Content leads on to landing pages, offers and conversations – without a break in tone.
In action
What working with it looks like.
Sample images from our visual library – the interfaces shown are illustrations, not client data.
Responsibility
What stays with people.
Topics, tone and approval. AI speeds up drafts and variants – only approved content goes into your library.
The solution prepares, sorts and hands over – your staff make decisions and grant approvals, following rules you set.
Systems & integrations
Where the solution connects.
For example – what exactly gets connected depends on interfaces and permissions and is checked in the AI potential assessment.
- Instagram
- LinkedIn
- Facebook
- WhatsApp
- TikTok
- Website / landing pages
- Asset library
- Planning tool
Building blocks & products
The technology behind it.
Solution building blocks are the technical components of the Swiss AI Platform, combined by process.
Custom AI applications
Image, text and video drafts based on the board and the series.
View building block
Control, data & operation
Control stays part of the system.
Depending on the product and interfaces, we run the solution on your premises, in a Swiss cloud or as a combination. Before the pilot, we clarify data flows, access rights and compliance requirements. Background: Private AI and On-premise & hybrid (running on your own servers or a mix of both).
| Topic | Implementation |
|---|---|
| Data | Your brand, topics and references; approved templates, prompts and assets are stored centrally. |
| Approvals | Only approved content goes into your library – topics, tone and approval stay with you. |
| Roles & permissions | Who sets topics, who approves, who publishes – according to your roles. |
| Logging | Series, formats, approvals and final files are documented and versioned. |
| Operating model | Production by Swiss AI; final files are handed over to your channels and library. |
Industries
Where this use case is typical.
- Trades & building services
- Real estate
- Healthcare
- cross-industrythe workflow is not tied to a single industry
Standard approach
How a trial run (pilot) can start.
The pilot does not cover the whole process straight away. We pick a clearly defined part, set approvals and success criteria and test it with real data and the people who work with it. This approach is the same for every use case.
- Choose a processA clearly defined part of the workflow that takes up time today and can be measured.
- Clarify data and systemsWhich data, which interfaces, which permissions – and what is missing.
- Implement a defined workflowWith defined approvals and success criteria, not the whole process at once.
- Measure in real operationWith real data and the people who work with it; then expand or stop.
Frequently asked questions
Frequently asked questions: Social Content Studio
What does a content system mean in practice?
Instead of individual posts, we define topic series, formats and production rules. New posts follow this documented basis.
Which channels is it suitable for?
The series is adapted for each channel: feed, story, LinkedIn or WhatsApp get the right version with their own format and text zones.
How do we start?
With a short conversation about your channels, topics and previous posts. We then suggest topic series and first formats.
Which companies is this use case suitable for?
SMEs that want a regular presence on social media without starting from scratch for every post – from trades businesses to medical practices.
Next step
Check this task for your business.
Describe your current workflow in two sentences. We check the benefit, data situation, integration effort and risks and show whether a product, a solution building block or a custom solution makes sense.