Understand the product
Define the benefit, target audience and decisive details.
Product Commercial Studio: Product visuals and short videos for websites, ads and social media.
We stage products for advertising, web and social media. A clear benefit, visible details and variants that suit the channel.
In short: A product image doesn’t automatically show what the product does for the buyer. Documented product rules set out details, angles, lighting, setting and text zone. From these, we create visuals and short videos for websites, ads and social media, for example in 9:16 portrait format.
Starting point
Where time is lost today.
- Image without a benefitThe product image shows the product – but not why it’s the right choice.
- Advertising as an afterthoughtText zone, end frame and call to action are only considered when cropping.
- Variants with breaks in styleTarget audience, season and channel change – and the product looks different every time.
How it works
What the solution does, step by step.
Plan the staging
Set out angle, lighting, surroundings and text zone in documented product rules.
Create variants
Create visuals for ads, web, social media and video.
Publish the final assets
Approved final assets are stored in the correct formats.
Before – after
What changes in day-to-day work.
Examples from the workflow – no percentages, as only a measurement in your business can provide those.
| Situation | Today | With the solution |
|---|---|---|
| Focus | Product without context | Details and benefits with clear visual priority |
| Advertising | Text zone only when cropping | Text zone, end frame and call to action planned in |
| Variants | Inconsistent image style | Documented product rules set the framework |
| Lasting effect | The ad ends with the click | The message leads on to the product page, posts and outreach |
Benefit
What this use case improves.
Product in focus
Important details and benefits get clear visual priority.
Prepared for advertising
Text zone, end frame and call to action are planned in.
Variants without breaks in style
Target audience, season and channel change; the product stays clearly recognisable.
Image and spot
Visuals for ads and web as well as short product spots in 9:16 format.
In action
This is what the results look like.
Produced for vertical display in 9:16 format. The videos only load when you play them.
Responsibility
What stays with people.
Product briefing, product rules and approvals. We do the staging; you decide what your product should show.
The solution prepares, sorts and hands over – your staff make decisions and grant approvals, following rules you set.
Systems & integrations
Where the solution connects.
For example – what exactly gets connected depends on interfaces and permissions and is checked in the AI potential assessment.
- Ads (Meta, Google)
- Online shop / product pages
- Social media
- In-store screens
- Marketplaces
- Asset library
- PIM / product data
Building blocks & products
The technology behind it.
Solution building blocks are the technical components of the Swiss AI Platform, combined by process.
Custom AI applications
Staging, visual and short video production based on documented product rules.
View building block
Control, data & operation
Control stays part of the system.
Depending on the product and interfaces, we run the solution on your premises, in a Swiss cloud or as a combination. Before the pilot, we clarify data flows, access rights and compliance requirements. Background: Private AI and On-premise & hybrid (running on your own servers or a mix of both).
| Topic | Implementation |
|---|---|
| Data | Your product, product data and existing images; documented product rules form the basis. |
| Approvals | Variants are approved before use and checked against the product rules. |
| Roles & permissions | Who briefs products, who approves, who publishes – according to your roles. |
| Logging | Product rules, variants and final formats remain centrally documented. |
| Operating model | Production by Swiss AI; final visuals and spots are handed over for each channel. |
Industries
Where this use case is typical.
- Manufacturing
- Trades & building services
- cross-industrythe workflow is not tied to a single industry
Standard approach
How a trial run (pilot) can start.
The pilot does not cover the whole process straight away. We pick a clearly defined part, set approvals and success criteria and test it with real data and the people who work with it. This approach is the same for every use case.
- Choose a processA clearly defined part of the workflow that takes up time today and can be measured.
- Clarify data and systemsWhich data, which interfaces, which permissions – and what is missing.
- Implement a defined workflowWith defined approvals and success criteria, not the whole process at once.
- Measure in real operationWith real data and the people who work with it; then expand or stop.
Related use cases
Related pages.
Frequently asked questions
Frequently asked questions: Product Commercial Studio
What are documented product rules?
They set out details, camera angles, lighting, setting and text zone. New variants are checked against them.
Do I get images or videos as well?
Both are possible: visuals for ads and websites as well as short product videos, for example vertical in 9:16 format, with a poster and end frame.
How do we start?
With a short conversation about your product, target audience and distribution channel. We then outline a staging approach as a specific proposal.
Which companies is this use case suitable for?
Manufacturers, retailers and brands with physical products that need to stand out clearly in advertising, online shops and social media.
Next step
Check this task for your business.
Describe your current workflow in two sentences. We check the benefit, data situation, integration effort and risks and show whether a product, a solution building block or a custom solution makes sense.