Define topics
Set the target group, occasion and channel.
Marketing & content automation: Plan, create and reuse content systematically.
Topics, expert knowledge and campaign briefs become drafts for your website, newsletter and social media – aligned with approvals, channels and existing brand rules.
In short: The solution combines topic planning, sources, brand guidelines and approvals into a repeatable content process. AI supports research, drafting, variants and reuse. Content is published only after the defined approvals.
Starting point
Where time is lost today.
- Starting from scratch every timeContent is started afresh each time instead of being developed from existing material.
- Knowledge held by individualsExpert knowledge sits with individual employees, not in usable sources.
- Inconsistent brand styleTone and terminology differ from channel to channel.
- No reuseGood content is not systematically used for other channels.
- Scattered approvalsApprovals via email and chat are hard to keep track of.
How it works
What the solution does, step by step.
Use sources
Load approved expert documents and company knowledge as a basis.
Generate variants
Drafts for each channel – website, newsletter, social media.
Check the rules
Check against brand and content rules, product names and banned wording.
Obtain approval
Expert review by the responsible person.
Hand over
To the CMS, newsletter or social media system – after approval.
Before – after
What changes in day-to-day work.
Examples from the workflow – no percentages, as only a measurement in your business can provide those.
| Situation | Today | With the solution |
|---|---|---|
| Topic planning | ad hoc, when there’s time | planned by target audience, occasion and channel |
| Draft | blank document | draft from approved sources and brand rules |
| Channel variants | reformatted by hand | variants for each channel from one source text |
| Approval | by email and chat | defined approval step before publication |
Benefit
What this use case improves.
Consistent process
The same traceable workflow from topic to publication.
Reuse
Existing articles, product copy and documents as sources.
Fewer format changes
Channel variants are created from one source text.
Clear approvals
Outputs go through the defined approvals.
In action
What working with it looks like.
Sample images from our visual library – the interfaces shown are illustrations, not client data.
Responsibility
What stays with people.
Topic selection, factual accuracy and approval for publication. AI supplies drafts and variants – nothing is published without review.
The solution prepares, sorts and hands over – your staff make decisions and grant approvals, following rules you set.
Systems & integrations
Where the solution connects.
For example – what exactly gets connected depends on interfaces and permissions and is checked in the AI potential assessment.
- CMS
- Website
- Newsletter system
- CRM
- SharePoint/Drive
- Social publishing tools
Building blocks & products
The technology behind it.
Solution building blocks are the technical components of the Swiss AI Platform, combined by process.
AI agents
Research, drafting, variants – with approvals.
View building blockRAG / knowledge systems
Prepare answers from expert knowledge and brand rules, with sources.
View building blockResearch & analysis
Prepare topics and sources.
View building blockProcess automation
Handover to CMS, newsletter and social media systems.
View building block
Control, data & operation
Control stays part of the system.
Depending on the product and interfaces, we run the solution on your premises, in a Swiss cloud or as a combination. Before the pilot, we clarify data flows, access rights and compliance requirements. Background: Private AI and On-premise & hybrid (running on your own servers or a mix of both).
| Topic | Implementation |
|---|---|
| Data | Expert documents, brand rules, campaign briefs – internal; customer data only if the CRM is connected. |
| Approvals | A responsible subject expert reviews content before publication. Automatic publishing only in expressly approved processes. |
| Roles & permissions | Who sets topics, who reviews drafts, who may publish. |
| Logging | Sources, draft versions and approvals traceable for each piece of content. |
| Operating model | Private cloud or hybrid; public research can run via external models, while internal sources stay controlled. |
Industries
Where this use case is typical.
- cross-industrythe workflow is not tied to a single industry
Standard approach
How a trial run (pilot) can start.
The pilot does not cover the whole process straight away. We pick a clearly defined part, set approvals and success criteria and test it with real data and the people who work with it. This approach is the same for every use case.
- Choose a processA clearly defined part of the workflow that takes up time today and can be measured.
- Clarify data and systemsWhich data, which interfaces, which permissions – and what is missing.
- Implement a defined workflowWith defined approvals and success criteria, not the whole process at once.
- Measure in real operationWith real data and the people who work with it; then expand or stop.
Related use cases
Related pages.
Frequently asked questions
Frequently asked questions: marketing & content
Does the AI publish automatically?
Only if a clearly defined and approved process provides for it. By default, content is reviewed before publication.
Can corporate wording be stored?
Yes. Tone, banned wording, product names and approval rules can be used as binding requirements.
Can existing content be reused?
Yes. Existing articles, product copy, presentations and expert documents can serve as sources.
Which companies is this use case suitable for?
Companies that regularly produce content for several channels, have expert knowledge in-house and want to enforce a consistent brand style – regardless of industry.
Next step
Check this task for your business.
Describe your current workflow in two sentences. We check the benefit, data situation, integration effort and risks and show whether a product, a solution building block or a custom solution makes sense.