Define the image style
Style, colours, lighting and visual language are set out in documented image rules.
Fashion Visual Studio: Campaign visuals and format variants for fashion and retail.
The Fashion Visual Studio creates campaign visuals and format variants for fashion and retail based on documented image rules.
In short: New season, new campaign, new channels. Documented image rules set out style, colours, lighting and visual language. On this basis, we create visuals and formats for your website, social media and shop windows. The variants are checked before they are used.
Starting point
Where time is lost today.
- Every visual is a projectShoot, selection, retouching – from the start for every placement.
- Seasons don’t waitCollections change faster than traditional production can deliver.
- Every channel wants its own formatFeed, story, web and shop window need the same visual in different versions.
- The look becomes inconsistentMany productions, many hands – at some point every campaign looks different.
How it works
What the solution does, step by step.
Develop visuals
The collection and board provide the basis for campaign visuals that fit your brand.
Roll out variants
Season, channel and format change – the visual stays recognisably the same.
Approve and roll out
Only approved visuals go into your library – ready for web, ads and social media.
Before – after
What changes in day-to-day work.
Examples from the workflow – no percentages, as only a measurement in your business can provide those.
| Situation | Today | With the solution |
|---|---|---|
| Production | Shoot for each visual and placement | Visuals and variants based on documented image rules |
| Speed | Every visual planned individually | Visuals from a documented basis |
| Formats | Retouching for each channel | Variants for website, social media and shop windows |
| Image style | Becomes inconsistent across productions | Variants are checked against the image rules |
Benefit
What this use case improves.
Documented image style
The image rules set out what defines your imagery.
Production to a seasonal plan
Visuals are planned around your collection and promotion cycle.
A shared basis
New visuals follow the same documented imagery.
Complements photo shoots
Where real products or models are needed, the studio complements traditional shoots.
In action
What working with it looks like.
Sample images from our visual library – the interfaces shown are illustrations, not client data.
Responsibility
What stays with people.
The documented image rules and the approval of every visual. We produce visuals and variants; your team defines the imagery.
The solution prepares, sorts and hands over – your staff make decisions and grant approvals, following rules you set.
Systems & integrations
Where the solution connects.
For example – what exactly gets connected depends on interfaces and permissions and is checked in the AI potential assessment.
- Online shop
- Instagram / Facebook
- Newsletter
- Shop window / display
- Ads
- Asset library
- PIM / product data
Building blocks & products
The technology behind it.
Solution building blocks are the technical components of the Swiss AI Platform, combined by process.
Custom AI applications
Visual and variant generation based on documented image rules.
View building block
Control, data & operation
Control stays part of the system.
Depending on the product and interfaces, we run the solution on your premises, in a Swiss cloud or as a combination. Before the pilot, we clarify data flows, access rights and compliance requirements. Background: Private AI and On-premise & hybrid (running on your own servers or a mix of both).
| Topic | Implementation |
|---|---|
| Data | Your collection, product images and existing campaigns; documented image rules form the basis. |
| Approvals | Only approved visuals go into your library – anything that doesn’t match the board isn’t approved. |
| Roles & permissions | Who supplies collections, who approves visuals, who publishes – according to your roles. |
| Logging | Board, visuals and variants are documented and versioned. |
| Operating model | Production by Swiss AI; final visuals are handed over to your online shop, ads and social media. |
Industries
Where this use case is typical.
- Trades & building services
- Manufacturing
- cross-industrythe workflow is not tied to a single industry
Standard approach
How a trial run (pilot) can start.
The pilot does not cover the whole process straight away. We pick a clearly defined part, set approvals and success criteria and test it with real data and the people who work with it. This approach is the same for every use case.
- Choose a processA clearly defined part of the workflow that takes up time today and can be measured.
- Clarify data and systemsWhich data, which interfaces, which permissions – and what is missing.
- Implement a defined workflowWith defined approvals and success criteria, not the whole process at once.
- Measure in real operationWith real data and the people who work with it; then expand or stop.
Frequently asked questions
Frequently asked questions: Fashion Visual Studio
Does this replace a photo shoot?
Not always. For many uses, production in the studio is enough. Where real products or models are needed, it complements traditional shoots.
How do the visuals stay consistent with the brand?
At the start, we document style, colours and visual language. New variants are checked against these image rules.
What is the difference between the Fashion Visual Studio and the AI Image Studio?
Both work with documented image rules. The Fashion Visual Studio focuses on fashion and retail: collections, seasonal changes and product-led visuals.
Which companies is this use case suitable for?
Fashion and retail brands with a seasonal rhythm and several channels – from labels to specialist retailers with their own range.
Next step
Check this task for your business.
Describe your current workflow in two sentences. We check the benefit, data situation, integration effort and risks and show whether a product, a solution building block or a custom solution makes sense.